... To be Fair is to be Lovely...
I'm seriously sick of this advert being aired on all TV channels that I watch.
Has anyone seen the Fair & Lovely ad that promises to make you "fair" therefore "lovely"!!!!
What the hell are we teaching this generation? That its bad to be dark skinned and that darker girls are not destined for success? Why hasn't anyone pointed that out?
Basically, the advert rests on the same scenario, a girl goes into a salon or something to sell her herbs, clearly looking for a job, but she's turned away by a snoty fair woman. Then her mom tells her to "show them" and gives her the magical Fair & Lovely, that promises to make her just that Fair and thus Lovely. She goes back to the same salon and a guy now looks at her "transformed and fair and lovely, of course" and sweeps her off her feet and she becomes a star!!!!
...I was stunned to watch the whole charade...
What kind of a message are we sending young girls: if you're dark, forget it, don't even bother studying and trying to be a successful individual, well, just because you're dark!!! Dah!!! But if you're fair, you can be a bimbo, cause there will always be a man (a rich one at that) who will take care of you, so why bother being a successful individual? Why even bother trying?
Race & skin colors become markers that indicate superiority and privilege, and that's what's being reflected through these commercials.
I wonder how that advert would be viewed in the US or the UK? Or are Arab countries and other thrid world countries that they can sell this crap to?